Fender has taken its first step into metaverse with the “Stratoverse”, a virtual experience developed in partnership with Meta for ‘Horizon Worlds’.
Stratoverse is a musical adventure that highlights a “co-play audio experience” in which players get to “create original riffs” and explore a Stratocaster-shaped island.
The experience is also host to a virtual scavenger hunt, set in a world to all-things guitar. Here’s what Meta said about the adventure:
“People are invited to search together the world to find guitar chords, represented by sparkling coloured Fender picks.
Once a pick is unlocked, it becomes available to anyone in the world back at the Riff Maker where it can be placed in one of the 18 spots in the Riff Maker to add their chord to the looping community riff.
Players can move the pick around within the riff, and also have the option to duplicate it or modify it by changing it from a major to a minor chord – or making it sharp or flat.”
Also, there will be easter eggs to discover, which guitarists should appreciate, including “air guitar zones” and “four special golden picks that unlock the ability to record your riff and additional planets to venture to on a flying Fender foot pedal to play back your music creations.”
The Stratoverse was launched with recently in Cannes Lions, a global event for the advertising and creative communications industry. In addition to the metaverse experience, Fender last month took its first steps into the Web3 universe with the development of NFTs.
For the moment to access the Stratoverse you need a Meta Quest 2 headset, and be based in the US, Canada or the UK.
